Melior Motus is a Canadian medical device startup who invented a tool for proning patients, a process that normally takes about six nursing staff and 45 minutes. With the Melior Motus PronatorPlus, three nursing staff can prone a patient in 5 minutes, and with no risk of injury.
Melior Motus teamed up with Landon Cornelius to develop a brand identity that would get them noticed in the industry, while sending the message that they belong. A major consideration for the branding project was the audience of investors that they were reaching out to. The project included a full brand identity, business documents, a pitch deck, social media graphics, product logo, and more.
Melior Motus has since been funded, successfully secured the Canadian market, and has now entered the US market.